Creating your Seller Presentation

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Reaching More Potential Buyers
Driving leads to your door

Remarkable exposure
Millions of people vist our website, LongandFoster.com, among the many other popular real estate websites your home will be featured on.

Online, all over
We reach thousands of potential buyers everyday through online advertising.

Mobile advertising
LongandFoster.com is optimized for mobile use, giving potential buyers access to your property information in the palm of their hands.

Print advertising
Many of our homes are marketed in publications like The Wall Street Journal, the Baltimore Sun, The Washington Post, The Philadelphia Inquirer, the Richmond Times Dispatch and more.

Direct mail postcards and more
We can inform potential buyers in your neighborhood that your home is for sale.

 

Pricing your home to sell 

Armed with the right knowledge, we will arrive at the right price

Pricing your property correctly is crucial. You want to sell in a timely manner at the highest price possible, but current market conditions determine the value of your home. We are proud to have a 99.2% average list to sale price. We will work with you to avoid the following pricing mistakes.
 
Pricing too high from the start
Homes priced correctly when they first hit the market generally sell closer to the asking price than homes that start too high and then have to adjust downward.

Not basing your price on sold homes
What is most relevant is not the asking price but the sold price of nearby homes.
 
“Emotional Value” vs. “Market Value”

Keep in mind that potential buyers won’t have the same sentimental feelings for your home as you do. How you price your home should always be based on a Competitive Market Analysis. 

Refusing to negotiate
You may want to build flexibility into your asking price so you can entertain offers. Keep in mind, even a low offer can be the beginning of a negotiation.

A Sampling of Our    Recent Listings and Sales

2732 P Street, NW - Click to see an example of the property Website and Virtual Walkthrough
3912 32nd Street, NW
2915 O Street, NW
5360 MacArthur Blvd., NW
3119 N Street, NW
3426 Macomb Street, NW
28292 Brick Row Drive, Oxford, MD
2800 O Street, NW
3303 Water Street, NW
6602 Brawner Street, McLean, VA

From Contract to Close...

We've Got You Covered!

 

Finding your buyer is just the first step. There are myriad details, deadlines, and decisions that happen from the time you accept an offer to purchase your home until your real estate transaction closes.

This is where the real work begins and where our years of experience and attention to detail beat other area agents.

We work hard to get you the highest possible price, in your timeframe, and with the least amount of stress.

We are a team of three fully licensed agents with 65+ years of experience. We oversee all the details and are available to help you throughout the home-selling process. We are well respected by our clients and colleagues and known for our service and getting the sale to the settlement table with satisfaction.